The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)
The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today’s advertising campaigns are interactive, multi-platform and ongoing, and the copywriter’s canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creat
List Price: $ 18.00
Price: $ 10.94
Related Ads For Seo Products
Tagged with: Ad Campaign • advertising • Advertising Age • Advertising Campaigns • Advertising Idea • Canvas • career • Copywriter • Copywriting • Cornerstone • Creativity • Game Show • Idea • Marketing • Marketing Advertising • Marketing Book • Marketing Idea • Media • Media Advertising • Media Marketing • New Era • New Realities • Slogan • Tv Show • Video Game • Writer's
Filed under: General
Like this post? Subscribe to my RSS feed and get loads more!
