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Thursday, September 9, 2010

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The Truth About Search Engine Optimization

Posted by Admin On January - 19 - 2010

  • ISBN13: 9780789738318
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board   In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search En… More >>

The Truth About Search Engine Optimization

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5 Responses

  1. Alfa Guy Said,

    I seem to be at odds with the majority of reviews of this book. The book is practically useless with little to no specific information presented. Yes, the author does mention that the META tag keywords is not necessary, and that titles should be no longer than 60 chars to match Google, but for the most part the book is a litany of vague generalities that could be better summarized on a two page White Paper. An index may have helped, but there is none.

    The book’s Appendix A sounds very helpful, but is available only online. In the book the appendix advertises a “number of free tools” but it doesn’t exist. Entering the URL redirects you to a page where you can buy another copy, register, etc. Thinking the Appendix may be avaiable to registered users I tried that. But after filling in all the required fields and clicking the “Just Register” button the site insisted that all 14 marketing questions such as “What is your Gender? be completed” There seems to be no way to simply Register so I simply left.

    I recommend avoiding this book if you’re serious about SEO.

    Rating: 1 / 5

    Posted on January 19th, 2010 at 4:54 am

  2. John Gaffney Said,

    This book is a needed guide for any company from $100 in annual revenue to $1 billion in annual revenue to search engine marketing. The search companies want marketers to believe that this is the simplest of marketing science. It’s not. Rebecca Lieb shows that the more a company knows about search, the greater the opportunity in using it properly. Knowledge is power. For Search Engine Optimization knowledge is profit. Ignore at your own risk.
    Rating: 5 / 5

    Posted on January 19th, 2010 at 7:00 am

  3. Lamont's mom Said,

    Didn’t know what to expect, but was thoroughly impressed. This book is highly informative and covers just about everything you need to know to get started with SEO. I’m just getting my blog together and found it very helpful.
    Rating: 5 / 5

    Posted on January 19th, 2010 at 7:23 am

  4. E. Herrera Said,

    Just finished reading this, and I have to say I’m a little annoyed. I’ve been building websites and doing SEO work for several years now, so this isn’t the first book I’ve read. But you need to stay updated, and see what’s new…

    Apparently nothing is new. If you’ve read one book on SEO, this book won’t help you. I don’t really know who this book is for…

    If you’ve read an SEO book before:

    You won’t find new information here. Just a rehash of everything you’ve already read and implemented on your own sites. Lots of filler. Pages start to drag on. It’s only 208 pages and could be edited down to 120.

    If you’ve never read an SEO book before:

    You’ll get a thorough overview of what SEO is, BUT you’re going to have to buy another book to show you how to do it. This talks about SEO. Tells you what might be a good idea. But it won’t show you how to do it. It’s not a how-to book as other reviews have mentioned.

    So who’s this book for? Not for me that’s for sure.
    Rating: 3 / 5

    Posted on January 19th, 2010 at 7:43 am

  5. S. Dollar Said,

    Now more than ever, mastery of the myriad manifestations of search is essential for a thriving existence online, whether you’re a marketing wizard with a six-figure paycheck (happy you) or a lowly, over-caffeinated blogger trying to crack the secret formula to glorious triumph on the Interwebs (hello neighbor). For the past decade, Rebecca Lieb has been one of the savviest journalists tracking every tremor of the Googlesphere, and here she shares her seasoned expertise in a step-by-step guide to effective SEO. Clear, straightforward, thorough and witty, Lieb reveals everything you ever needed to know about search, and then some, with extensive practical examples and informal Web history lessons. It’s a can-do classic that belongs beside every laptop.
    Rating: 5 / 5

    Posted on January 19th, 2010 at 9:12 am

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