- ISBN13: 9780470420904
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. Th… More >>
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Popularity: 1% [?]
5 Responses
Terrific book. If you’re thinkin’ about buying Google ads for your website, this book is a great how to book. Excellent for beginners, and some great nuggets for more advanced folks. If you are intimidated about this cool internet strategy, don’t be…just buy this internet marketing book! — Brad Montgomery (She has a good site: http://www.FindabilityFormula.com ) PS. I’ve met her….she’s very cool. Not crucial in an author I know, but a nice bonus!
Rating: 5 / 5
Posted on December 30th, 2009 at 3:28 pm
Watch Video Here: http://www.amazon.com/review/RZPFWQDH26TU9 Thanks for your interest in The Findability Formula. This book is NOT for hard core techies, this book is for EVERYONE else frustrated at their search engine marketing results or just starting down that path. I do hope you and read this book and get great value. Search Engine Marketing is about connecting with searchers when they are ready to take action. Stop paying for wasted clicks that will never result in an action or sale, start positioning yourself in front of searchers when they are ready to TAKE ACTION. Please visit Good Luck and keep posting reviews.
Some other books I recommend is:
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Twitter Power: How to Dominate Your Market One Tweet at a Time
- Search Engine Optimization All-in-One Desk Reference For Dummies (For Dummies (Computers)) by Bruce Clay and Susan Search
Heather Lutze
Author, The Findability Formula
Rating: 5 / 5
Posted on December 30th, 2009 at 5:59 pm
While this book seems to get the basic points line up in a way that readers can easily digest them, it also wastes some of your time with basics that anyone interested in internet marketing must already know. A better book I would recommend (that also teaches you how to build a website in fewer pages) is called “Your Best Website.” I used it to build my site,[...]about social anxiety and I knew nothing about SEO or building sites when I read it.
Rating: 4 / 5
Posted on December 30th, 2009 at 7:14 pm
I have been fortunate enough to hear Heather Lutze, the author of this book, speak in person. She is an outstanding expert on the topic of Search Engine Marketing. Her book is written in “layman’s” terms, with easy to understand language and examples that anyone can follow.
If you are a beginner or seasoned Search Engine Marketer, or just want to learn what you need to know to be successful in SEM, you need to read this book. Don’t waste a penny of your money on PPC before you read this book. Heather provides practical information that you can apply immediately to your search engine marketing campaigns to gain instant improvements to your SEM results.
Do yourself a favor and get this book!
Janine Soika, Director of Channel Marketing, Verio Inc.
Rating: 5 / 5
Posted on December 30th, 2009 at 9:33 pm
Lutze’s The Findability Formula is an absolute necessity for anyone looking to use search engine advertising as part of their Internet marketing strategy. She covers every critical step; from finding the right keywords for your business, to writing the best ads, and then how to tweak those ads to ensure effectiveness with your campaign. Her stories, anecdotes, and real world case studies make this book a fun and easy read. As an author of a Search engine marketing book myself, I know the difficult balance of writing a technical book in a non-technical way. She nails it. Run, don’t walk and pick up this book today!
Corey Perlman
Author, eBoot Camp
[...]
Rating: 5 / 5
Posted on December 31st, 2009 at 12:32 am